Written by Live Nation Staff • December 1, 2016
In the coming weeks, Shell and Live Nation will be bringing you exclusive content and industry news that highlights exciting innovations in music and tech. We’ll keep you connected to people and events moving the industry forward.
You can expect to see news and content providing insight into the questions and topics shaping the music industry today and tomorrow. How is music streaming going to change in the coming years? What are the secret algorithms behind your super-personalized playlists? What will concerts look like in virtual reality? What’s the potential of wearable tech to add to the live experience? Which startups should you be watching to make waves in this space?
We’ll also be taking a look at what innovations and technologies are moving the industry forward. Alongside Shell’s #makethefuture initiative, which explores how we can bring more and cleaner energy to the world, we’ll be looking at some of the most exciting innovations in energy, technology and music. Things like the non-profits making a difference at big festivals, bands championing environmental initiatives, and technology that has the potential to change the way both fans and bands experience a tour.
We’ll explore all these topics and more.
A few weeks ago we premiered Shell’s “Best Day of My Life" music video, featuring six internationally renowned musicians and seven eco-friendly innovations. Now we want to bring you even more artists, more news and insights, and more ways YOU can get involved. As part of the Shell and Live Nation collaboration, we bring you Future Forward (FFWD): from crowdfunding to culture disruptors, from live event innovations to the latest in music streaming at home, from how you transport yourself to shows to what’s powering stages—we’re committed to bringing the future - forward.