Written by Michael Masukawa • Photography by Michael Amico, Live Nation • December 7, 2016
The pumping music, the flashing lights… transporting you from the comfort of your home into the midst of the roaring crowd…
This is the beginning of something truly amazing.
Live Nation, NextVR, and Citibank have teamed up to bring not just live concerts to your VR headset, but virtual backstage passes that will allow you to experience what it’s like behind the scenes at these shows.
Suddenly, you’re the VIP, and considering that NextVR has already proved itself highly effective at bringing live experiences to the virtual world, there’s a very good chance that the new partnership’s slate of up to 10 virtual concerts will be everything we want them to be.
Imagine: watching any artist on VR, at any concert, at any time. Imagine being your favorite on stage. This move from Live Nation, NextVR, and Citibank will take us on the first steps in that direction—and it’s just a glimpse of things to come!
In the 1990s, virtual reality was considered a fad. Infamous electronics like the SEGA VR and the Nintendo Virtual Boy left consumers with a bad impression for years, and many thought we would never again see a serious attempt to bridge reality and virtual existence.
Times and technology have changed, though, and what were poor experiences and shattered dreams 20 years ago have become astonishing success stories today. Virtual reality is back—or really here for the first time—and the music world is taking notice.
The market for virtual reality products and experiences is growing rapidly, and because VR is the real deal this time around, a lot of money and effort is getting pumped into new and exciting ways to use it. The future of live music and the concert-going experience awaits us!