Lana Del Rey Makes SXSW Swoon With First-Ever 'Love' Performance

The maven of melancholy twirled around South By Southwest with her brand-new song.

Written by Emilee Lindner • Photography by Ezra Marcus • March 20, 2017

Lana Del Rey released the tranquil and passionate "Love" in February, right around Valentine's Day, and now, a month later, she has finally taken the new track to the stage. During a surprise show at SXSW in Austin, Texas, this weekend, Del Rey performed "Love," and eight other tracks at a very packed Apple Music space. Despite being announced just the day before, the show pulled in a massive crowd, with a long line down the street.

The be-gowned singer opened her set with "Cruel World" and ran through favorites like "Ride," "Blue Jeans" and "Born to Die." As a special gift for LDR fans, she whipped out a white Flying V Gibson for her rendition of "Yayo." "That’s why I like to let Blake play guitar," she joked about leaving the instruments to her bandmates.

When it came time for "Love," her performance didn't stray too far from the recorded version, with pounding drums and an atmosphere reminsicent of trembling cellos. Hovering over the big, electronic soundscape, Lana's vocals echoed throughout the room as the reverb dial hit its maximum setting. Concert-goers seemed stunned into stillness, but they kept their phones lifted above their heads, in hopes to capture the performance. And good thing, because long-distance Lana fans can watch her performance here: