Written by Lilian Min • Photography by Kevin Winter, Getty Images • December 7, 2016
Appointment viewing is back! It’s just on a different kind of screen.
A new Facebook feature now allows pages to pre-schedule Facebook Live streams, and fans can now opt in to be reminded about these events up to a week before they take place.
Facebook Live arrived earlier this year to join a growing live-video media market that includes Twitter’s Periscope and Twitch for gamers. When it first released, it was hard to remember your faves were going to go live until you got a notification that they were already mid-stream.
For fans of artists and others utilizing Facebook Live, the new scheduling feature means being on top of streams before they happen, with alerts making sure we don’t miss out. For artists, the new feature enhances a live-stream platform that values intimacy and one-on-one, Facebook-optimized reach. And from full concerts to tour bus walk-throughs, backstage peeks, live Q&As and more, these types of live experiences are becoming more and more popular.
Up until very recently, live streaming for live music has only been available on a larger scale. Music festival streams have tended to be partnerships between festivals and media companies, as with YouTube and Coachella, the BBC and Glastonbury, and Red Bull TV/Sirius XM and Austin City Limits. Now, however, more and more festivals are taking advantage of the smaller-scale live streaming trend, allowing these big live music events to reach even larger digital audiences. While live streaming an entire festival is still a huge endeavor, Facebook—and other live-video streamers—have found an opportunity to bring fans closer to artists in a real-time way.
So find your favorite artists, follow them for reminders and get ready for fun! Don’t know where to start? Live Nation’s Facebook has been streaming concerts all year, so check it out.