Written by Lilian Min • Photography by Adam Berry / Contributor, Getty • December 21, 2016
Putting together a live music show seems like a lot of work, which is why most people don’t host shows in their apartment or house. But house shows have been an important part of live music culture since the beginning, and now, classical musicians are beginning to weave home venues into their performance schedules.
A new service, Groupmuse, is connecting musicians with people who want to host live concerts. Wired has called it “Uber, but for millennials who want orchestras in their living rooms,” and it’s ushering in a future where music fans can bring the artists to them.
Groupmuse started out for a very practical reason: The cost of a classical concert ticket is normally pretty high, and the venues can be hard to get to. But the central premise behind Groupmuse is the same as that of house-show culture at large. Other apps connect bookers, including fans, with bands, but nothing yet directly caters to organizing house shows.
Live performance is where artists make most of their money these days, but costs involved with booking and logistics can cut into artists’ pay. On the other hand, fans who head out for a night of live music face transportation costs, ticket fees and even inflated drink prices.
Groupmuse, as an example of current house-show culture, taps into the desire to place the music at the center of the live music experience. And for musicians seeking places to perform and a chance to build their communities in more intimate settings, services like Groupmuse are making it easier and more affordable to make mutually beneficial shows a reality.